The Journal

We all feel a little overwhelmed sometimes, be it a pile of bills, maybe it’s moving homes and suddenly you realise, albeit guiltily, that you have a birthday party to organise. It’s called a little headspace – let us introduce you to Go2Girl. Two lovely ladies, Vanessa and Jacqueline, who […]

It’s that time of year when we go behind the scenes and show you a little of the new Papouelli Spring / Summer campaign as we launch it next week. We had the wonderful photographer Ian Boddy this year, and our little faces couldn’t stop smiling with his jovial ways. […]

This week at Papouelli, we got creative with The Creative Arts club in our Parsons Green shop for Alina Goodwin’s party. The task ahead … Design you own Darcy shoe. 15 little girls took on the challenge and had a ball. The theme to get them going was Christmas. Stars, […]

Halloween is always an exciting time of year, and our children love baking. So this year we thought it would be nice to share a simple recipe (with a little help from Delia) for some spider cup-cakes. Ingredients for icing 125g dark flavoured chocolate (orange is delicious) 75g unsalted butter […]

At Papouelli, Maggie and Nicole love to draw when they design our shoes. The Big Draw is an International campaign that encourages children to get involved and draw. The campaign kicked off yesterday and runs for the month of October. Drawing helps memory, it creates calm, it boosts self-esteem, there […]

We were thrilled with the news this week that Smallish Magazine has awarded Papouelli Winner of their Design Award of 2015 for Children’s Shoe Shop. At Papouelli, we thrive to make our customer’s experience as easy as possible when buying shoes, be it your first shoe, a party shoe, or […]

PAPOUELLI in FULHAM This part of London has changed so much over the last 10 years, with exciting new shops, including our own, but Fulham now is a buzz with London high street shops, and an ever growing source of entertainment for children. We couldn’t be more excited to be […]

If you follow us on Instagram, you will know that Papouelli has landed in the US, and are exclusively at Egg by Susan Lazar, where they now stock our shoes. This divine little shop is at their Tribeca branch, but they are also in the Dumbo area (Down Under Manhattan […]

Next week is National Shoe Fitting week, and at Papouelli we pride ourselves on all our sales staff being fully qualified fitters. Fact : 70 % of foot problems are caused by the wrong footwear or ill-fitting shoes. The majority of which occurs during childhood. At both our branches during […]

We thought it would be nice to share with you a little part of what goes on in putting together our campaigns. It takes months of organising and planning, and having the best team is key. Maggie: Mark Shearwood is doing his third shoot for Papouelli. Continuity is key, so […]