Behind the scenes with Papouelli

We thought it would be nice to share with you a little part of what goes on in putting together our campaigns.

It takes months of organising and planning, and having the best team is key.

Maggie: Mark Shearwood is doing his third shoot for Papouelli. Continuity is key, so we booked Mark and the stylist Rachel, months in advance. I have a meeting to go through what worked on the previous shoot, and what we want to improve on. Then we need to find the right models with perfect feet for our collection!

On the day everyone has a call sheet to adhere to… Our little models arrive and get their hair and make-up. Yes, even little ones have to have some help.

Maggie: The mood boards are created months in advance. We discuss ideas for california payday loans each look with Rachel. This all comes together on the day with the print outs up on a wall to refer to. Each look is very thought out. Our wish list of shots is diverse; sporty, party, school, holidays..

Maggie: Finding the right models to fit our shoes and look is very important, but our outfits start with the shoes at Papouelli, and clothes have to play second violin. Although one model, Nora has come back for the 3rd year running, she is so fabulous, just bigger feet!

There is a lot of hanging around, whilst trying and fitting the shoes. Boys talked a lot of football, and girls played candy crush!

Mark had the task of relaxing everyone before getting that perfect shot.

It was a long, but very successful day, and we look forward to sharing with you our ‘In the Wild Campaign’ very soon.
A big thank you to all our little models!